The “Mountain Week” is a programme of events (conferences, exhibitions, meetings, etc.) dedicated to sustainable development, agriculture, mountains products around the world, promoted by mountainous countries and international organizations that have adhered to the initiative. Those events will take place both within the pavillions of the exhibiting countries and in other areas of the city of Milan, but also in mountain areas.
Italian Ministry of the Environment Land and Sea
Selling the mountain excellence: labels, marketing and internationalisation of mountain farming products
11 June – 10:00, Expo – Biodiversity Park
The final event of the Mountain Week deals with green marketing for mountain food products. Organisations bringing experiences and views on the trends of green marketing and green consumerism will participate. Having regard for the growing attention by consumers for green products in the food sector, the meeting will allow to meet and support network creation among businesses in the agri-food sector operating in the mountains, especially in Italy, as a means to promote global market-orientated strategies. Research, governments and international organisations will disclose the available instruments to be used and the best practices in green marketing for mountain products aiming at highlighting figures and trends that may help businesses, governments and other stakeholders to build up effective strategies. Experts from trade, farming and manufacturing business as well as international bodies will also take part in the event.
Slovenian Pavilion Expo Milano 2015 / Padiglione Slovenia Expo Milano 2015
Alpinismo ed escursionismo in Slovenia / Alpinism and hiking in Slovenia
11 June – 11:00, Slovenia Pavilion EXPO Milano / Padiglione Slovenia
Do you want to know all the events at Mountain Week 2015? Visit the website, click here