Why can it be useful to communicate about the mountains? Skialper launches the challenge

The workshop “Communicating the mountains” with Davide Marta of Skialper, who proposed an experiment, was held on Monday, 13^th March at the Mountain University.

Communicating the mountains: before, now and in the future. Davide Marta, editorial director of the magazine Skialper and director of the publishing house Mulatero Editore, held a conference dedicated to the importance of communication for the revival of mountain communities. Communicating about mountain areas requires constant work, made up of meetings with people who live in such places and of photographic and video material.

And so Skialper with Outdoor Destinations has created a successful product, in which private communication has replaced a local authority or an Association. Outdoor Destinations is a service that is offered with old-style journalism: Skialper visits mountain areas to find out the necessary information from local people and produces an article in which the enthusiast finds everything he needs to go to do all kinds of activities.

Now it’s your turn! Skiaper proposes an experiment:

• Look for a location with a strong outdoor vocation and potential which has not been exploited;
• Develop a communications plan
• Send the project to Skialper and UNIMONT
• The Skialper editors will choose a project and make it available to the public free of charge for the area and for the activities related to sport and outdoor activities.