SUSTAINABLE TOURISM IN MOUNTAIN AREAS: Unlocking Local Potential with the “Win-Win Experience” Model

ONLINE SEMINAR
Thursday, March 13rd 2025 | 5.00 pm (GMT+1)

Mountains hold UNESCO and rural heritage which offer untapped potential for sustainable entrepreneurial-driven tourism. This seminar explores the “Win-Win Heritage Experience”, a successful model applied in global and Italian UNESCO destinations, engaging 3,000 entrepreneurs. The model fosters experiential tourism by integrating cultural and creative industries, enhancing local businesses (food, fashion, crafts, agriculture) through voluntary public-private networks.

INTRODUCTION

Anna Giorgi – Responsable of UNIMONT Center of the University of Milan

SPEAKER

Monica Basile – UN Tourism Panel of Experts

DISCUSSION and QUESTIONS & ANSWERS

CONCLUSION

KEY TAKEAWAYS:

• How can economic strategies be applied to support sustainable tourism linked to entrepreneurship?
• What roles do different stakeholders play in fostering year-round tourism and local economic development?
• In what ways can sustainable tourism be developed at no additional cost through win-win partnerships?

Il seminario si terrà in lingua inglese.